ChromaTweet is an ongoing nano-blogging project where each post consists of a single color tone. The daily moods, feelings, and experiences are compressed into one piece of information: color.
Rules:
One chromatweet per day, every day.
No white (FFFFFF) or black (000000).
The title of every post is the hexadecimal code of the color.
The first ChromaTweet post: 1 April 2009
26 April 2012
'Chromatweet June 2011' painting
at the first annual ArtBridge Spring auction
Friday, May 4th, from 6-9pm at the HighLine Loft in the Chelsea Gallery District.
ChromaTweet June 2011 painting >
1 March 2012
'Chromatweet: Can You Feel Color Now?
interview for Tones, Pantone® newsletter
6 March 2012
Armory Arts Week, NYC, 2012
WALK yourself! ChromaTweet Daily from Dawn to Dusk.
ChromaTweet print in DUMBO as a part of 'Walk Artbridge' during the Armory Arts Week 2012.
'Grab your friends and tour the colorful emotional landscape of this unorthodox and creative New York City-based artist.'
ChromaTweet print amongst the highlights of the Huffington Post's Armory Arts Week preview.
23 September 2011
ChromaTweet Outdoor Print in Dumbo
Two years worth of ChromaTweets (1 April 2009 - 31 March 2011) have received a 100 meter printed outdoor treatment in Dumbo, Brooklyn, as a part of the Dumbo Arts Festival 2011.
Location of the artwork:
Water street, between Old Dock St and Main St.
Presented by ArtBridge
www.art-bridge.org
www.dumboartsfestival.com
ChromaTweet: Can You Feel Color Now?
A conversation with the artist behind "the color chronicle
by Keith Recker for Tones, Pantone® newsletter
K.R.: How did you imagine this beautiful project?
A.M.: It was born out of frustration. In my art and design practice I was actually never very good with color. I was more interested in form and composition. Color was something superficial, with no communication value, something added later to beautify the final product. But even though I was not good at using color, I always sensed that color is emotion, and I always wanted to establish a connection between my emotions and color.
The first thing I did on the way to developing ChromaTweet was to shed all of the imposed rules about color that I had learned — all of those harmonies, matching and contrast principles and theories from Goethe to Bauhaus; generalized principles of how colors affect our mood; the notion of trend colors introduced by consumerist culture, and of course color meanings that have been generated from within our cultural matrix – such as red meaning stop and green meaning go. I just wanted to experience a very personal and unconstrained relationship between color tones and my own feelings.
...
The Armory Show 2012 Preview, Huffington Post
1 March 2012
'The Armory Show is one the most important annual events in New York City and with such a diverse, captivating schedule, it can be easy to miss the little gems that dot the festivities' program every March.'
...
'During ArtBridge's WALK yourself! art walk, be sure to head over to DUMBO to check out "ChromaTweet" by Aleksandar Maćašev. The 400-foot-long installation, running along the historic Empire Stores building, reflects the artist's emotional state from day-to-day, but rather than take to Twitter, Maćašev expressed himself through color for two years.'
photo by: Carly Gaebe
From the Flickr stream of Collin R Erickson
More Chromatweet photos from the same stream >
From the Flickr stream of Josef Pinlac
So what makes this New Media Art? Well, he is utilizing an immensely populated social networking tool to stimulate people's minds. He is also diving very deep into Color Theory, which is a surprisingly complex field to the unknowing person, and a field that we must study as Media Artists. The way that this work really calls attention to itself is not by viewing them as single posts, but as an archive overall. When you are able to look back on past posts and experience the different moods evoked by his color choice, it starts to take it's hold of you. I believe this to be a strong example that challenges the typical mediums of artwork, as he continues to use Twitter as his primary artistic platform. This originates in a digital platform, but Aleksandar has allowed himself the creative opportunity to expand beyond that into a much more physical representation as well.
From the Flickr stream of Garrett Ziegler (www.whrtny.blogspot.com)
More ChromaTweet photos from the same stream >
From the Flickr stream of "MellieMell"
From the Flickr stream of Emilio Guerra
More ChromaTweet photos from the same stream >
Chroma Tweet by Aleksandar Maćašev
www.kezradesign.wordpress.com
'Viewing it linearly, I saw trends of muted colors, bright colors, warm or cool colors and then some random pairings depending on the days. Viewing the tweets linearly changed the perception of Maćašev's emotions and almost formed a weird connection to the artist. I wanted to know what happened that day he decided to tweet a muted brown color, or for several days of bright colors, why was he so cheerful?'
'ChromaTweet' by Aleksandar Maćašev is Both Colorful and Moody
www.artsobserver.com
Project 365. One Photo Every Day by Gina Herold. (December 31, 2011)
www.ginaherold.com
Instagram picture by "melphoto"
http://instagr.am/p/bL9y-
From the Flickr stream of Lu García Arango
From the Flickr stream of Shawna Deal
More ChromaTweet photos from the same stream >
Aussie New Yorker (December 14, 2011)
www.aussienewyorker.blogspot.com
'The project is currently 400 feet long and hugs a beautiful historic building. It looks like a glorious pms swatch sheet, as you see each daily "entry" next to each other and follow how the artist's mood changes over the days and months.'
From the Flickr stream of "JeaniousBae"
From the Flickr stream of "photos11201"
Instagram picture by "jpaav"
http://instagr.am/p/OLQnW
NY Meets Girl by "alyssa b." (September 26, 2011)
www.nymeetsgirl.tumblr.com
From the Flickr stream of Jessica Kulick
www.ofrevolt.com
'I love the idea of this project, especially in a city known for its dark architecture - such a simple and beautiful way to bring a little more color into our lives.'
secondfret@Twitter, Josh Johnson (August 9, 2011)
www.twitter.com/secondfret